China is ready for a luxury world takeover – and it starts in airports
Chinese luxury brands are ready to expand globally: airports prove to be a key channel towards internationalisation.
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7 results about this tag
Business Decision Makers have no Intention of Relinquishing Control
When it comes to deciding on their options when travelling for business, BDM’s have no intention of relinquishing control.
- News & Media
- Blog
Engaging an Affluent Audience: Strategies for Luxury Fashion Brands
The way in which luxury fashion labels market their brands is continuously changing to meet the expectations of their evolving customer base. To ensure continual success, brands must adjust their Out-of-Home (OOH) advertising strategies to appeal to a…
- News & Media
- Blog
Airport Advertising: 10 Reasons Why It Works
An environment like no other, the airport is a place where people are positive, excited, receptive, and where advertising is part of the journey. Discover what makes airport advertising fly.
- News & Media
- Blog
JCDecaux & NPD Travel Retail: Getting to the Heart of the Airport Passenger
JCDecaux announces a global partnership with the travel retail experts NPD. The new and exclusive Global Airport Intelligence dashboard offers airport advertisers access to new dynamic data, providing behavioural understanding of various airport…
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- Blog
Building Western Tourism: An Asia perspective
The topic of Asian tourism growth in the West has been discussed extensively. However, as Asia’s tourism industry develops we see a reverse trend emerging; today we explore the nature of brand communication between Asia’s tourism boards and Western…
- News & Media
- Blog
Psychology Of Luxury: Advertising Beyond The Image
The recent Luxe Redux study on Luxury sheds light on the psychology and perceptions of this audience. From aspirational purchases to thrilling experiences, Luxury airport advertising aligns with an image that these shoppers hold of themselves but also…
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- Blog