50 years : what's next ?
After 50 years of passion and innovation, JCDecaux is present in 4435 cities and 75 countries. What does the future look like ?
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11 results about this tag
JCDecaux Innovate: impactful communication for advertisers and an original experience for the audience
… event-based communication formats and customised billboard media. In 1998, the first advertising campaign … a laboratory of ideas offering advertisers event-based, interactive or digital campaigns in order to immerse city …
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Design and urban beautification at the heart of JCDecaux's development strategy
In the past 50 years, more than 50 renowned architects have contributed to urban beautification through their collaboration with JCDecaux.
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From one man - Jean-Claude Decaux - to 12,000 employees
In 1964, when Jean-Claude Decaux created its company, he was the only employee with his brother. Today, 50 years after, JCDecaux gathers over 12000 employees in 61 countries and 5 continents.
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Transport advertising: a key role in the Group's international expansion
35 years after its creation, in 1999, JCDecaux acquires Avenir, a subsidiary of Havas Media. This acquisition leads the Group to incorporate a new activity: transport advertising, a high-potential sector given city dwellers’ increasingly mobile…
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50 years' history marking the event that made History
… THE HEART OF THE CARNATION REVOLUTION IN PORTUGAL In 1971, JCDecaux won a contract to install 300 bus shelters in … dictatorship was overthrown, some local media noted that JCDecaux's bus shelters were the only parts of the city that … historical turning point for the German nation, which JCDecaux wished to acknowledge in its own way. On 3 October …
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From a pioneering French company to world leader
… Russia, the Middle East (Saudi Arabia, the United Arab Emirates, Israel, Uzbekistan, Qatar and the Sultanate of …
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The Morris Column : an historical and mythical advertising support
… While JCDecaux was created in 1964, there is one type of … specialised in promoting cultural activities. In 1986, JCDecaux acquired la Société Fermière and decided to …
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The advertising bus shelter : JCDecaux's trademark
Invented by Jean-Claude Decaux in 1964, the advertising bus sheter has continued to evolve, remaining JCDecaux's street furniture trademark.
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The invention of a new business model
Jean-Claude Decaux revolutionized outdoor advertising by inventing in 1964 a new business model.
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JCDecaux : a family success story
In 1964, Jean-Claude Decaux layed the foundation stone for a family structure that has continued to grow.
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