Spot campaign on Senior network
- Paris
New technology used in the JCDecaux SENIOR network for the "SPOT" campaign of Bouygues Télécom On Tuesday 5 April an anonymous advertiser appealed to you from the JCDecaux SENIOR network panels. On Saturday 8 April the suspense ended when the advertiser revealed its identity: Bouygues Télécom unveiled its new "SPOT" offer.
This tease was possible due to the new interactive process which allows the whole SENIOR network in France to unroll on a specific date, at a specific time and for a specific duration. Thanks to this innovation, already used by Citroën to unveil the Xsara Picasso at a precise time, anything is now possible: a campaign with an advert change in the middle of the week, a tease in a new dimension on over 23 000 billboards.
The new technology used in the JCDecaux SENIOR network represents another step towards the optimal use of billboards: the advertiser can now choose its target, town by town, street by street and hour by hour. This innovation is the work of RPMU, Régie Publicitaire du Mobilier Urbain, managed by Mr Jean-Pierre Decaux. RPMU is a company in the JCDecaux Communication Extérieure Group.