Paris, 23 August 2006 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and Asia-Pacific and the number two worldwide, was informed today by Berliner Verkehrsbetriebe (BVG) , one of the largest public transport companies in the world, that it intends to sell its 100% indirect stake in outdoor advertising company VVR-Berek to JCDecaux following a European wide tender process.
VVR-Berek has operated outdoor advertising contracts in Berlin since 1921 and generated advertising revenues of approximately €27m in 2005. The company, which has 83 employees, operates exclusive long term contracts for both the city of Berlin and the transport company BVG. Berlin is the largest city in Germany, Europe’s largest advertising market, with 3.5 million inhabitants and VVR-Berek has an extensive portfolio of advertising panels, including; 3,000 columns (the highest number in any city worldwide), 1,400 billboards, 1,240 buses (400 double decker buses) and thousands of panels in the Berlin metro, one of the largest subways in Europe.
The closing of the transaction is conditional upon the approval of the German cartel authority as well as the formal finalization of the tender process. At this time, a further announcement will be made outlining JCDecaux’s detailed plans for VVR-Berek’s strategically important contracts.