JCDecaux, the world's nº1 in airport advertising, has announced a partnership agreement with Frankfurt airport, Europe's third largest airport with 46 million passengers in 1999. This agreement anticipates an acquisition in holdings of 39% in the Nº1 company in advertising in airports, the annual turnover of which is 85 million FF (12,9 millions euros), as well as an increase in activities in Germany and in other countries. Jean-Charles Decaux, Co-Chief Executive Officer of the JCDecaux Group states: "Communication in airports has become worldwide. This strategic agreement with Frankfurt now makes it possible for JCDecaux to offer its advertisers the three largest European platforms* and a worldwide network of 140 airports. We hope to be able to have Frankfurt benefit quickly from the new products developed by the Group and recently installed in London and Paris. We can thus give concrete expression to the huge growth potential of German airports as well as come up to the expectations of the advertising market". Bernd L. Struck, Manager of Frankfurt airport and President of his advertising company states that "this strategic agreement with the world's nº1 JCDecaux is going to make it possible for us to expand our activities outside of Frankfurt by concentrating on Germany and German-speaking countries. Our other goal is also to introduce new forms of advertising, especially outside the airport."
* Classification of European airports according to city (1999 figures) : 1 - London 102 million passengers 2 - Paris 69 million passengers 3 - Frankfurt 46 million passengers