Paris, September 15, 2010 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and Asia-Pacific and number two worldwide announced that its Kazakh joint-venture RTSDecaux has been awarded an exclusive 25-year street furniture contract with the City of Almaty (population: 1.4 million).
The contract covers the installation of 500 bus shelters, 250 free-standing information panels and 250 city-scrolling billboards between now and 2014. These street furniture items will enhance the existing kiosk and bus shelter-based advertising network in the city centre.
More than 50% of the Kazakh outdoor advertising revenues are generated in Almaty today.
Jean-Francois Decaux, co-Chief Executive Officer of JCDecaux, said: “The Almaty street furniture contract is an important step for our expansion in Central Asia which is part of our emerging market strategy .We are delighted that our joint-venture has been chosen by the City of Almaty, the largest city and the economic heart of Kazakhstan. This contract will significantly strengthen our advertising networks and consolidate our position in Kazakhstan after our successful bid in the capital city, Astana, in 2007.”