JCDecaux wins the renewal of its exclusive advertising contracts for Hong Kong MTR* Main Products, TV Network and Airport Express

Paris, November 19, 2012 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that JCDecaux Pearl & Dean, a 100% subsidiary of JCDecaux (hereinafter called “JCDecaux Transport”) has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of outdoor advertising across six MTR lines** and the Airport Express. These renewed contracts will be effective from January 2013 for 5 years. The three contracts awarded cover the advertising concessions of the MTR’s Main Products and TV Network, with its coverage of the six lines, and the Airport Express.

• JCDecaux Transport, the “Number one out-of-home media company of the year” in Hong Kong***, has held the MTR advertising contract for over 30 years. These six lines reach 78% of the Hong Kong population in a month**** and dominate transport advertising in Hong Kong. This win not only maintains JCDecaux Transport’s portfolio in Hong Kong, but also its market leader position in metro advertising in China.
• MTR advertising in Hong Kong is widely recognized as the world’s leading metro advertising medium in terms of innovation, professionalism and service quality. The creativity is further enhanced by the successful introduction of new advertising formats including the latest InterActiveAds. MTR has become a state-of-the-art showcase for JCDecaux’s expertise in Chinese metro advertising.

Jeny Yeung, Commercial Director, MTR Corporation, said: “We are pleased to extend our commercial partnership with JCDecaux Transport. Apart from upholding the quality as a leading metro system that is renowned in the world, we are confident that the team will continue work with us to grow MTR’s advertising business. With the continued commitment of JCDecaux and MTR to creativity and innovation, the advertisements in the network are becoming ever more impactful and interactive, enhancing the passenger journey for our customers.”

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are delighted to have been selected once again by MTR Corporation. These renewed contracts underline the success of our existing partnership that has already seen the launch of new digital advertising formats and the introduction of an enhanced TV Network. We will continue to work with MTR to provide advertising solutions that not only meet our clients’ needs but also enhance the station ambience and improve the passenger experience. More than ever, China, JCDecaux’s second largest market in the world by revenue, has become a showcase for the expertise and innovative capability of the Group”.