JCDecaux wins Dallas Fort Worth International Airport Advertising and Sponsorship Concession

 JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded a 10-year concession contract to provide advertising and sponsorship services at Dallas Fort Worth International Airport. The new program will count 75% of digital advertising displays, including a network of 70 inch digital screens, high definition spectacular video walls, and interactive directories in the baggage claim areas.

With more than 64 million passengers in 2015, including close to 8 million international passengers, Dallas Fort Worth International is the 4th busiest airport in North America, and the 10th busiest in the world. It is also American Airlines’ largest hub and the largest Oneworld hub in the world. It serves the Dallas Fort Worth Metroplex, the nation’s fifth largest Demographic Market Area with one of the highest concentrations of corporate headquarters in the United States, including 21 Fortune 500 companies.

Jean-Francois Decaux, Chairman of the Executive Board and co-Chief Executive Officer of JCDecaux, said: “We are truly excited to add Dallas Fort Worth International Airport to our portfolio of major international airports in the United States, and in the world. The deployment of a mostly digital advertising program will create a high-technology platform worthy of this world-class airport, in line with advertiser’s expectations. Following the win of a similar concession for Los Angeles International Airport two years ago, this new contract will allow us to further our development in the fast growing field of sponsorships and naming rights to some of the airport’s key assets.”