Paris, September 23, 2014 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Airport, the Group’s world-leading subsidiary specialising in airport advertising, has been awarded the contract to operate the indoor advertising concession at Montpellier Mediterranean Airport for 10 years effective January 1, 2015, following a competitive tender process.
Under this contract, JCDecaux Airport will provide 6 new iVision 70" digital screens as well as jet bridge advertising space. The large-format offer will also be redeveloped, including the installation of lightboxes and wall panels. Advertisers will be offered expanded digital coverage through a network that is sychronised with the four city-centre screens.
With over 1,422,000 passengers in 2013 (i.e. a 10% increase on 2012) and a +4.5% rise in passenger traffic in the first half of 2014, Montpellier Mediterranean Airport is the No. 9 regional airport in mainland France.
Isabelle Schlumberger, Executive Vice-President of JCDecaux Airport and Executive Vice-President, Commerce & Development of JCDecaux, said: "We are delighted that Montpellier Mediterranean Airport has chosen to work in partnership with JCDecaux Airport, underlining the expertise of JCDecaux Airport in the outdoor advertising arena. Thanks to our new range of well-designed furniture and flexible digital offering we will be able to support and complement the development policy implemented by the airport. This contract highlights JCDecaux Airport’s ability to offer solutions tailored to the airport environment, the ideal location for innovative and interactive advertising campaigns that enhance the passenger experience and provide high visibility for advertisers and their brands.”