JCDecaux renews and extends Hong Kong International Airport’s advertising concession

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its wholly-owned Hong Kong subsidiary, JCDecaux Transport, has successfully won the competitive tender to operate the advertising concession at Hong Kong International Airport for a period of 5 years starting from April 9, 2016.

Hong Kong International Airport is one of the busiest international airports in the world with 68.5 million passenger traffic and 406,020 flight movements in 2015. JCDecaux has been managing advertising sales concession of Hong Kong International Airport since its opening in 1998. With this new concession, JCDecaux has 105 digital displays in its portfolio, in particular two iconic 360° Digital Totems that can offer maximum campaign visibility to passengers. It will also include a new format of exterior airbridge with high advertising impact, covering all departure and arriving zones.

Ms. Cissy Chan, Executive Director, Commercial, of Airport Authority Hong Kong, said: “JCDecaux has demonstrated its expertise and innovation in the advertising business of Hong Kong International Airport. We have enjoyed a very fruitful partnership with JCDecaux over the years and are very impressed by their professionalism and knowledge of the market. We believe that our long-term co-operations will continue to bring the best benefits to the airport.”

Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We are delighted to be selected once again by the Airport Authority Hong Kong following our 18-year relationship. This concession contract is a further recognition of JCDecaux’s ability and previous endeavours in providing innovative and high quality solutions to advertisers. We would like to thank the Airport Authority Hong Kong in their continuing trust and will strive to propose products and services that can transform an airport's environment and enhance the passenger's experience whilst ensuring optimal visibility for advertisers and their brands.”