Paris, March 09, 2006 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and number two worldwide, has renewed and expanded – within the framework of a public tender competition – the street furniture contract for the city of Cannes for a period of 15 years.
This contract covers a total of 143 bus shelters, 160 Citylight panels, 85 Senior® (8m2 panels) and 8 multi-service columns. The contract also includes the installation of 12 automatic public toilets including 7 offering universal access. The street furniture for this contract is particularly aesthetic and constitutes a world exclusive: the Mario Bellini design chosen for the bus shelters and multi-service columns, the 3 large-format, full colour screens making it possible to display dynamic images, and the 4 “sail” street furniture items (canvas displays) at the gates of the city. A series of 95 event-based 2m2 displays will also be installed on the Croisette and near the Festival Hall, including 30 designed by Martin Szekely and 15 by Olivier Strebelle, representing true works of art.
A number of the bus shelters will be interactive: 15 Internet terminals will provide access to the city of Cannes’ website and enable users to send emails, 50 TFT screens will broadcast municipal information, and 30 bus shelters will offer Bluetooth connections.
Jean-Charles Decaux, Co-CEO of JCDecaux, commented: “By awarding us this contract once again, the City of Cannes further reinforces JCDecaux’s position and its commitment to quality and innovation in the area of Street Furniture. The installation of interactive street furniture in the city, which hosts the most important events in the world of the cinema, advertising and music, reflects our determination to offer the very latest technology to cities and their inhabitants, and reinforces our position as number one in outdoor advertising in France.”