September 25, 2024
JCDecaux: Paris advertising offer rethought after State Council's decision on CIPs in Paris.
- Paris
SOMUPI, a subsidiary of JCDecaux (66%) and Publicis Groupe (34%), notes the French State Council's order confirming cancellation of the provisional contract for City Information Panels (CIPs) by the City of Paris and regrets the decision.
Pending the outcome of the ongoing procedure to roll out new CIPs, the City will be deprived of an essential channel of information for citizens who will no longer be kept up to date on city news, health prevention campaigns, public safety messages, cultural and sport programmes, etc. and income of tens of millions of euros over 20 months, equivalent to 15,000 childcare places or the functional budget for all Paris's libraries.
JCDecaux stands ready to serve its clients, advertisers and media agencies, and will provide them in 2018 a revised offer using all its Parisian assets, which will meet their communication needs, vital to their development and their role in driving the local and national economy. This contract represented around 1% of Group revenue in 2017.
Pending the outcome of the ongoing procedure to roll out new CIPs, the City will be deprived of an essential channel of information for citizens who will no longer be kept up to date on city news, health prevention campaigns, public safety messages, cultural and sport programmes, etc. and income of tens of millions of euros over 20 months, equivalent to 15,000 childcare places or the functional budget for all Paris's libraries.
JCDecaux stands ready to serve its clients, advertisers and media agencies, and will provide them in 2018 a revised offer using all its Parisian assets, which will meet their communication needs, vital to their development and their role in driving the local and national economy. This contract represented around 1% of Group revenue in 2017.
Key figures
- 2017 revenue: €3,472m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
- N°1 worldwide in street furniture (559,070 advertising panels)
- N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)
- N°1 in Europe for billboards (169,860 advertising panels)
- N°1 in outdoor advertising in Europe (721,130 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (219,310 advertising panels)
- N°1 in outdoor advertising in Latin America (70,680 advertising panels)
- N°1 in outdoor advertising in Africa (29,820 advertising panels)
- N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- 1,117,890 advertising panels in more than 75 countries
- Present in 4,280 cities with more than 10,000 inhabitants
- Daily audience: more than 410 million people
- 13,030 employees
