JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the opening of a new JCDecaux OneWorld office in Milan, covering international clients based in Italy. It is the latest addition to the JCDecaux OneWorld network of offices in London, Paris, New York, Shanghai, San Francisco and Munich.
JCDecaux OneWorld provides international sales and marketing support for advertisers and their agencies in more than 75 countries where the Group operates.
Benedetta Arlati is managing the launch and development of the Milan office and is appointed International Client Manager for Italy from 28 November 2017. She will continue to perform her role of Creative & Live Solutions Manager within IGPDecaux (the Italian subsidiary 60% owned by JCDecaux and 40% owned by the Chène de Vère family) and will report to Xavier Dupré, Managing Director of JCDecaux OneWorld. She will also continue to report to Flavio Biondi, who sits on the Board of Directors of IGPDecaux.
Benedetta Arlati is a graduate of the Milan Catholic University of the Sacred Heart. She joined IGPDecaux in 2000 as Head of Communications. Between 2015 and 2016, she was Demand Generation and Communications Manager, and in January 2017 was appointed Creative and Live Solutions Manager.
Xavier Dupré, Managing Director of JCDecaux OneWorld, said: "After the opening of our Munich office in early September, the opening of the Milan office is a further step in JCDecaux OneWorld's development and will serve as a base to respond to the needs of international Italian clients, many of which are leaders in the fashion, agri-food and automotive sectors. Benedetta Arlati will further build on the Group's relationships with international clients based in Italy and will develop our client portfolio. These companies will benefit from the global visibility offered through the JCDecaux premium Out-of-Home portfolio worldwide.”