JCDecaux, Official Digital Partner of TFWA World Exhibition & Conference

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and TFWA, the world’s biggest Duty Free and Travel Retail association, are pleased to announce that they have signed, for the second year in a row, a partnership for TFWA World Exhibition & Conference, the 31st Duty Free and Travel Retail annual global summit.

For the event’s 31st in Cannes, TFWA is offering visitors an innovative way-finding system and JCDecaux touchscreens have been installed at key locations in the Palais des Festivals in Cannes.

JCDecaux is recognised by Airport Authorities as an advertising operator associated with innovative and high quality services. Passenger service has always been at the heart of the airport experience and as travellers spend an increasing amount of time in “airport cities”, their expectations in terms of services and entertainment are rising constantly. Leveraging more than 50 years of experience in urban services, JCDecaux has developed a comprehensive portfolio of associated media solutions.

Jean-Charles Decaux, co-CEO of JCDecaux, said: “We currently cover 9 of the top 10 Duty Free Airports and, for the second year in a row, brands related to Travel Retail (Fashion & Luxury) are dominating our Top 20 brands’ market share. TFWA World Exhibition and Conference is, therefore, the perfect opportunity to meet our clients. We have established a strong relationship with TFWA over the years and are pleased to be the official partner of this leading global event again this year; a partnership that underlines JCDecaux's commitment to continue using its creativity and excellence in execution to help improve the passenger experience.”

Alain Maingreaud, Managing Director of TFWA, said: “We are very happy to continue the partnership we initiated in 2014 with JCDecaux. Thanks to the distinguished expertise of this globally recognised player, we can enrich our digital offering and improve services for all conference participants through effective information and directions within the Palais des Festivals. We have several projects under development for future TFWA World Exhibition & Conference events and we want to capitalise on this partnership in the years ahead.”