Paris, June 1st, 2006 - JCDecaux (Euronext Paris: DEC), the number one outdoor advertising company in Europe and Asia-Pacific, and number two worldwide, has entered the Interbrand rankings in 23rd position, with a brand value of €1.03 billion. JCDecaux is the only media and BtoB company in this year’s list and the company was awarded a special prize in recognition of its constant innovative capacity with, among other things, its interactive billboards and self-service bicycle hire system.
For the 4th consecutive year Interbrand, a subsidiary of the Omnicom Group specializing in consultancy and brand creation services, has determined the value of a select number of French brands on the basis of the “net present value of the earnings that the brand is expected to generate and secure in the future.”
Jean-Charles Decaux, Chairman of the Executive Board of JCDecaux, made the following statement: “We are proud to enter this select club of the largest French companies with an international dimension and to have been awarded the “special prize” at the time of our inclusion in the ranking system. We congratulate all the companies in the 2006 list of “Best French Brands”, many of whom we work with on a regular basis as they continue to build their own brands.”