JCDecaux confirms contract signing with BT Payphones
- Paris
Paris, 19 February 2007 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and in the Asia-Pacific region and number two worldwide, confirmed today that JCDecaux has signed a 5-year contract (with a 5-year extension provision) with BT Payphones in the UK.
Under the contract, which was previously held by Clear Channel, JCDecaux will market the advertising space on up to 50,000 of BT’s public payphones in England, Wales and Scotland under the brand name StreetTalk. The new revenue from these faces will be reported within JCDecaux UK’s Billboard Division.
Jeremy Male, CEO of JCDecaux in the UK and Northern Europe, said: “StreetTalk is a product that offers clients urban penetration and is an integral part of the cityscape, delivering huge reach among younger audiences with a presence in all key city centres.”
Key figures
- 2006 revenues: €1,946.4 million
- JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the
- Euronext 100 and FTSE4Good indices
- N°1 worldwide in street furniture (318,000 advertising panels)
- N°1 worldwide in airport advertising with 153 airports and more than 300 transport contracts in metros, buses, tramways and trains (207,000 advertising panels)
- N°1 in Europe for billboards (200,000 advertising panels)
- N°1 in outdoor advertising in China (79,000 advertising panels in 20 different cities)
- 725,000 advertising panels in 48 countries
- Present in 3,400 cities with over 10,000 inhabitants
- 7,900 employees