JCDecaux auction sale for the benefit of the Telethon: La vache qui rit places the highest bid.
- Paris
Paris, December 6, 2006 - JCDecaux, a partner of the French Muscular Dystrophy Association (AFM) since 2002, announces that Fromageries Bel, through his main brand La vache qui rit, has placed the highest bid in its first “inline auction for the benefit of the Telethon” operation. As a result, Fromageries Bel is offering €10,050 to the Telethon for the use of three advertising panels on the Champs-Elysées in Paris.
Six companies took part in this auction organized on behalf of the Telethon. A poster highlighting Fromageries Bel will be displayed from 6 o’clock p.m. Friday, December 8 to 9 o’clock a.m. Sunday, December 10 on the following street furniture items:
- A bus shelter at 60, avenue des Champs-Elysées,
- A 2m² Citylight free-standing information panel at 74, avenue des Champs-Elysées,
- An 8m² scrolling backlit panel at 116, avenue des Champs-Elysées.
At the end of this first auction sale, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, made the following statement: “This year, JCDecaux has expanded the way it supports the Telethon and is delighted that Fromageries Bel has been able to offer three flagship locations on the Champs-Elysées to the Telethon. Thanks to this operation, Fromageries Bel and JCDecaux are actively supporting the research effort made by AFM.”