JCDecaux Airport unveils air passenger survey: Observatoire du passager aérien

Paris, March 20, 2008 - JCDecaux Airport, a subsidiary of JCDecaux SA, the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, No.2 worldwide in this industry and world leader in transport advertising, has published a survey of people travelling by air: the Observatoire du passager aérien.

• This air passenger survey is based on the results of research carried out by Simm* published at the end of 2007.
• This research analyses the consumer trends and behaviour of French people aged 15+ looking at more than 7,000 brands/labels and their media consumption.
• Using this research as a basis for its own survey, JCDecaux Airport has identified key indicators of the profile and consumption behaviour of people travelling by air.
• Air passengers are characterised by a high AB (managerial and professional) socio-economic profile, more than 1 out of every 2 people travelling by air have an AB profile.
• The study highlights the particularly interesting and innovative consumption behaviour of this target audience through the following main market segments:
• - Personal care/Beauty
• - Automobile
• - Clothing/Accessories
• - Banks
• - Beverages
• - Sport

• The survey provides an analysis of four air passenger profiles:
• - The male “Frequent Flyer”: men who regularly travel by air, chiefly for professional reasons,
• - The female air passenger: women aged 25 to 49 who fly for reasons of a professional or private nature,
• - Young working people: young people aged 25 to 34 who fly with friends or with their partner/spouse,
• - The Baby Boomer: pre-senior citizens aged 55 to 64 who chiefly fly with their partner/spouse.

These different categories of air traveller express strong affinity with new forms of communication (online shopping, downloading of data, etc.) and with all types of products promoting modern, fast-paced lifestyles.

*: Survey carried out by TNS Secodip with a sample of 10,000 people aged 15 +

Isabelle Fourmentin, Executive Vice-President of JCDecaux Airport said: “Through this survey, JCDecaux Airport shows that air passengers are active consumers who are early adopters of new technology and opinion leaders. A large number of brands have confirmed this by putting air travellers and the values they represent at the very heart of their advertising campaigns.”