English lessons in the heart of Paris Orly-Ouest airport, thanks to Aisne Departmental Council and JCDecaux Airport

Paris, September 18, 2007– JCDecaux Airport, a subsidiary of JCDecaux SA, the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, and No.2 worldwide in this industry, recently installed a new form of event-based advertising for Aisne Departmental Council inside Terminal 2 at Paris Orly-Ouest airport.

The campaign, first launched on September 1 by Aisne Departmental Council is directly targeted at passengers from the greater Paris region (Ile de France) taking shuttle flights to cities in the provinces. The Departmental Council chose this slightly offbeat way to communicate with decision-makers and regular passengers (Orly-Ouest traffic in September 2006: 1.3 million passengers*) to help them put their time waiting for flights to good use and to highlight the advantages of the Aisne region: close to Paris, welcoming to foreigners, a good quality of life, etc.

Using the expertise of its Innovate Department, JCDecaux Airport developed four tailor-made, 100% interactive displays that offer rather unusual and amusing English lessons in the form of original video sequences. The campaign includes 42” touch-sensitive plasma screens, audio headphones and the opportunity to download a tune played on an accordion and access to the website www.aisne.com.

When this campaign was launched, Isabelle Fourmentin, Executive Vice-President of JCDecaux Airport said: “This campaign was specially designed for Aisne Departmental Council and tailor-made by JCDecaux’s Innovate team. This campaign is part of a new wave of 100% interactive advertising booked by local and regional authorities (the Government of Andorra in January and Greater Nantes in June) who have chosen airport advertising as their preferred medium.”