Paris, 14 February 2007 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and in the Asia-Pacific region, and number two worldwide, announced today that CBS/Decaux (a 50/50 joint venture between CBS Outdoor and JCDecaux North America) has been awarded an exclusive 10-year contract with two five-year extensions to develop and maintain street furniture for the City of Glendale, California. Located in a prominent part of the Los Angeles market, Glendale is a strong vibrant city with a corporate business center and active commercial districts. It has a very successful development program that will provide advertisers with access to quality demographic customers in an area of the market where outdoor inventory is extremely limited.
In early 2007, CBS/Decaux will commence the installation of the new bus shelters and other street elements incorporating a minimum of 140 advertising panels. The quality furniture will be located around high profile locations in Glendale, including busy thruways like Brand, Broadway and Colorado Boulevards.
“The Glendale contract is a new expansion for the CBS/Decaux joint venture” said Jean-Francois Decaux, Co-Chief Executive Officer of JCDecaux. “After winning West Hollywood and Los Angeles, the additional inventory in Glendale will reinforce CBS/Decaux’s dominance in the largest outdoor advertising market in the United-States.”
“This win demonstrates the power and ability of our partnership to offer clients the most in-depth coverage and penetration in not just Los Angeles but in many big city markets,” said Larry Levine, President of Displays, CBS Outdoor.