To promote their "Power of Joy" collection, Rituals Cosmetics and JCDecaux decorated bus shelters in Oslo with flowers. This campaign brings a touch of springtime magic to the Norwegian capital. Cherry blossoms, a symbol of renewal and ephemeral beauty, invite passers-by to stop for a moment and take a picture.
In Stockholm, JCDecaux and Rituals have transformed MUPIs into floral compositions, adding a touch of Japanese-inspired freshness to capture the spirit of spring.