Sydney and Brisbane are vibrating to the rhythm of the crazy world of the Minions. The initiative is the brainchild of Universal Pictures Australia and Essence Media Com, in partnership with JCDecaux Australia. The campaign is designed to promote the eagerly-awaited release of the new film "Despicable Me 4".
The aim is to create an event that captures the attention of city dwellers. Jerry, one of the main characters from the film "Despicable Me" has come to life, bringing a playful touch to the streets of Sydney and Brisbane.
