JCDecaux becomes N°1 in Spain for airport advertising

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company and the number two worldwide, announced today that JCDecaux Airport Spain, a wholly owned subsidiary of JCDecaux, has renewed its advertising contract for eighteen airports across the Iberian peninsula (including Barcelona, Alicante, Malaga, Valencia and Seville) and has also won the six year contract for the four airports of the Balearic Islands (including Palma de Mallorca).

These twenty-two airports have annual passenger traffic of 79 million, i.e. 52% of the Spanish market. In 2004, Spanish air traffic has been one of most dynamic in Europe, with growth of more than 14% at the end of October for the top fourteen airports.

Barcelona airport, the second largest Spanish airport and the eighth largest in Europe, has annual passenger traffic of 23 million. Palma de Mallorca is the third largest Spanish airport with 19 million passengers per annum. It is the main international airport of the Balearic Islands. JCDecaux Airport will therefore be covering the main two Spanish tourist areas: Andalusia and the Levante

Jean-Charles Decaux, Chairman and Co CEO, said:“These new contracts show the confidence that the Spanish airport authorities (AENA) have in JCDecaux. The Group’s commercial, local and international expertise has now been recognised by AENA for ten years. In addition,the superior design of new furniture and the development of innovative products will form part of the improvement of the passenger concourse in these airports. We are very pleased with these successes, which demonstrate our continued expansion in the Spanish market and further strengthen our presence in the airports of Southern Europe which include Lisbon, Porto, Barcelona, Milan, Rome and from today Palma de Mallorca. This new contract reinforces our position as the leading outdoor advertising company in Spain.”