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Paris, March 20, 2008 - JCDecaux Airport, a subsidiary of JCDecaux SA, the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, No.2 worldwide in this industry and world leader in transport advertising, has published a survey of people travelling by air: the Observatoire du passager aérien.

  • This air passenger survey is based on the results of research carried out by Simm* published at the end of 2007.
  • This research analyses the consumer trends and behaviour of French people aged 15+ looking at more than 7,000 brands/labels and their media consumption.
  • Using this research as a basis for its own survey, JCDecaux Airport has identified key indicators of the profile and consumption behaviour of people travelling by air.
  • Air passengers are characterised by a high AB (managerial and professional) socio-economic profile, more than 1 out of every 2 people travelling by air have an AB profile.
  • The study highlights the particularly interesting and innovative consumption behaviour of this target audience through the following main market segments:
  • - Personal care/Beauty
  • - Automobile
  • - Clothing/Accessories
  • - Banks
  • - Beverages
  • - Sport
  • The survey provides an analysis of four air passenger profiles:
  • - The male “Frequent Flyer”: men who regularly travel by air, chiefly for professional reasons,
  • - The female air passenger: women aged 25 to 49 who fly for reasons of a professional or private nature,
  • - Young working people: young people aged 25 to 34 who fly with friends or with their partner/spouse,
  • - The Baby Boomer: pre-senior citizens aged 55 to 64 who chiefly fly with their partner/spouse.

These different categories of air traveller express strong affinity with new forms of communication (online shopping, downloading of data, etc.) and with all types of products promoting modern, fast-paced lifestyles.

*: Survey carried out by TNS Secodip with a sample of 10,000 people aged 15 +

Isabelle Fourmentin, Executive Vice-President of JCDecaux Airport said: “Through this survey, JCDecaux Airport shows that air passengers are active consumers who are early adopters of new technology and opinion leaders. A large number of brands have confirmed this by putting air travellers and the values they represent at the very heart of their advertising campaigns.

Contacts

Communication Department :Albert Asséraf+33 1 30 79 37 35communication-jcdecaux@jcdecaux.com
Investor Relations :Rémi Grisard+33 1 30 79 79 93remi.grisard@jcdecaux.com

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