JCDecaux signs exclusive 15 year advertising contract for Tianjin Metro Line One

Paris, 7 December 2005 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and the number two worldwide, announced today that JCDecaux Pearl & Dean Outdoor Advertising (China) - a 100% subsidiary of JCDecaux incorporated in China - has signed an exclusive 15 year contract with Tianjin Profound Metro Advertising & Plan CO. (“Tianjin Profound”), for the operation and management of the advertising on the new Tianjing Metro Line One.

• JCDecaux, the number one outdoor advertising company in China, will be responsible for sales and marketing of over 2,000 advertising panels in the Tianjin Line One. Based on its expertise in managing outdoor and transport media around the world, JCDecaux will build a brand new media environment in the Tianjin Metro Line One.
• The sixth largest city of China, Tianjin has a population of approximately 15 million people and is located next to Beijing. In 2004, Tianjin’s GDP increased by 15.7%, making it the fifth fastest growing city in China.
• Due to start operating in early 2006, Tianjin Line One will be the first public transport railway in the city with 22 stations covering major commercial districts and mass transit points.
• JCDecaux will have the first right of refusal relating to the operation and management of the advertising on the four new lines that will be built by 2010.

Jean-Charles Decaux, Co-CEO of JCDecaux, said : “JCDecaux has already signed advertising deals with the most important metro lines in the cities of Beijing, Shanghai, Guangzhou, Hong Kong, Nanjing and Chongqing. The contract for Tianjin, a particularly dynamic city, further strengthens JCDecaux’s position in the largest towns in China. Our commercial offer in the Chinese metros is made up of high quality advertising networks providing our clients with an audience of 7.2 million contacts per day”.