For brands
Sky Augmented Reality wins Innovate Campaign of the Month
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for October 2014 was an Augmented Reality campaign for Sky in Austria.
The Campaign
A tram stop in Vienna's 7th district underwent a radical transformation into a “Scary Shelter”, and for two days was invaded by zombies to promote the new season of The Walking Dead. This was the first time Gewista used Augmented Reality in outdoor and it was a great success with over 10 million views generated on social media.
More about JCDecaux Innovate
JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns.
By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. This year, we have implemented more than 1,700 Innovate campaigns across 35+ markets within the JCDecaux Group.
The Campaign
A tram stop in Vienna's 7th district underwent a radical transformation into a “Scary Shelter”, and for two days was invaded by zombies to promote the new season of The Walking Dead. This was the first time Gewista used Augmented Reality in outdoor and it was a great success with over 10 million views generated on social media.
More about JCDecaux Innovate
JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns.
By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. This year, we have implemented more than 1,700 Innovate campaigns across 35+ markets within the JCDecaux Group.
