Winner Of The JCDecaux Innovate Campaign Of The Month – January 2014

JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns.

By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. This year, we had more than 1,700 Innovate campaigns ran across over 35 markets within the JCDecaux Group.

Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign from JCDecaux/Gewista Austria for Caritas was voted best Innovate Campaign of the Month for January 2014.

The campaign.

Since the eviction in autumn of 2013 of homeless people from Vienna´s City Park, one of the most important sleeping areas for homeless in Vienna, hundreds of people suffer the consequences. In order to draw attention to this issue, Gewista developed the first heating 6-sheet by replacing florescent tubes with heat lamps. For €1 people waiting for the bus could enjoy warmth a few minutes, while the donated money helped to slightly improve the lives of homeless people.

Watch the video below, and if you like it, do not hesitate to share the warmth !