Winner Of The JCDecaux Innovate Campaign Of The Month – December 2013

Advertisers are able to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500 Innovate campaigns throughout the JCDecaux Group.

Every month, JCDecaux employees vote for the best Innovate campaign internally. The campaign from JCDecaux Slovakia for Vienna International Airport was voted best Innovate campaign of the month for December 2013.

The campaign

In the city of Bratislava, JCDecaux Slovakia fully wrapped a bus shelter to promote exotic holiday destinations. Using electroluminescent foil, they transformed a bus shelter into a beach hut with a thatched roof and used lighting to display beach imagery. The whole external faces of the shelter were animated, illuminating one face after another.  This campaign ran for 4 weeks long and was in one bus shelter in Bratislava.