This Just In: New digital opportunities unveiled at revamped Heathrow T2

JCDecaux Airport UK and Heathrow Airport have unveiled the spectacular range of airport advertising opportunities that will be on offer at Heathrow’s new Terminal 2: The Queen’s Terminal. Following the very successful Terminal 5’s example, JCDecaux Airport UK and Heathrow Airport have worked alongside architects to develop a media proposition that will include state-of-the-art digital screens and iconic poster sites to successfully deliver inspiring advertising to influential individuals. High-profile digital opportunities will include products such as the Digital Towers, Digital Motion, Couture Portals and GrandView, all strategically positioned to reach all passengers of the T2. Other sites will include state-of-the-art large format displays along with over 100 digital screens to offer targeted digital networks and two zones for exciting experiential opportunities within the check-in area. Opening its doors to the public on 4th June 2014, 13 million passengers are projected to pass through Terminal 2 in one year alone. Heathrow’s Strong Popularity Heathrow Airport is at the top of its game as results from a recent study showed its popularity amongst its users: Twittairportis a study of Twitter activity by regional and international airports globally. After analysing 618 Twitter accounts belonging to airports in September, the results indicated that Heathrow was the most popular with 171,149 followers: a rise of 8.37% from August. The closest second was Gatwick airport, with 84, 356 followers. More details on the study can be found here: http://www.solterbeck.net/blog/?p=950