This Just In: Chevrolet Ready to Captivate Parisian Drivers

For the launch of its new Captiva “Ready for Everything” SUV, American motor brand Chevrolet  worked with CARAT, Posterscope and JCDecaux Artvertising to create a site completely new to the French landscape: a 30 m² screen integrated into a large format panel of 300m² located on the very busy A1 motorway. This strategic location enables Chevrolet  to target national and international commuters travelling on the strategic crossroad that connects the Parisian northern ring road with the Stade de France, the Charles de Gaulle Airport and the A1 motorway itself. The screen’s excellent image definition allows the campaign to be visible in daylight, even in bright sunshine. The screen broadcasts images taken from a series of short films that feature the new car in several situations to demonstrate that the Captiva really is ready for everything.