Summertime Cool

Cooling stations, iced cold drinks, ice creams and sun cream – it’s that glorious time of the year again! Dyson, UK As temperatures soared in London, Dyson booked a strategic summer campaign with JCDecaux UK’s experiential division, JCDecauxLive, to reach rail commuters at Waterloo station in London. The well-timed campaign proved to be a great success, cooling down the commuting public and generating tweets such as “Great idea @Dyson…. Timing is everything.”   Unilever, IrelandWhat’s the taste of an Irish summer? Unilever promoted its ice creams on JCDecaux’s panels with taglines such as “Tastes like pleasure”, “Tastes like standing in the sunny patch”, and “Tastes like going from white to pink”.   Sobe, USA The beverage Sobe invited pedestrians and bus commuters in Chicago to “explore new worlds of flavour” with an exotic-looking straw roof on a JCDecaux bus shelter.   Nivea, Bulgaria No summer is complete without sun protection - Nivea transformed JCDecaux columns into eye-catching giant replicas of their product.   Lipton Ice Tea, South Africa Lipton Ice Tea successfully got South Africans dancing for a refreshing sip of their drink. The company built a vending machine which uses body temperature as its currency. In keeping with their campaign “Never Lose Your Cool”, a can of Ice Tea is only dispensed if a person’s temperature was deemed to be high enough. Get ready for some slick moves here!