This Just In: Spotted - Giraffes in the City

For the release of The Hangover III, the final chapter of the trilogy, both JCDecaux Norway and JCDecaux Portugal conducted an Innovate campaign to promote the film, in conjunction with Warner Bros. One of the most iconic scenes in this new movie involves a giraffe, so both Innovate teams aimed to replicate this by creating a huge 3D special build of the animal. In Norway, a 5-meter high replica was placed in the city center of Oslo while in Portugal a 3D special build was integrated in 2m² panels in the city of Lisbon.