Customers’ movements mirrored through Kinect interaction in Out-of-Home

Kinect-based applications that allow full interaction with the customer are getting common these days. The idea of these applications is to mirror customers’ movements via real mannequins or digitally based people. Japanese clothing company United Arrows installed a half mannequin, half robot interactive display called the “MarionetteBots“ in one of their store windows in Tokyo. These devices were able to mimic passers-by’s movements thanks to Kinect sensors. The technology was supplemented by a more classical mechanical system made of strings and motors, giving the mannequins the charm of old marionettes. To make the experience more entertaining, people were invited to “challenge” the MarionetteBots by dancing or making funny movements.     JCDecaux Slovenia and Si Mobil conducted a similar campaign in Ljubljana. The idea was of a digital athlete inviting people to work out through digital screens. This was in line with the TV commercial concept for Si Mobil’s brand Orto that targets young people. The interactive athlete would invite passers-by to work out with him and after a while, the customers got the opportunity to participate to a game via a QR code and to win a prize. The result was outstanding: 11,148 participants worked out on the streets of Ljubljana during a 2-week period.