JCDecaux, Nissan, Dubai Airports and Mindshare enter the Guinness Book Of Records

The advertising sign measures 28.1m by 6.2m, with a total surface area of 174m², and uses 183,034 white LEDs in honeycomb format.It took more than 30 JCDecaux Dicon employees, over 3500 man hours and just 9 months to build and install this incredible advertising site:

• The use of a light aluminium structure reduces the weight of the display by 60% while simultaneously increasing its surface area by 70%

• The integration of the latest LED lighting technology helps reduce the electrical consumption of the display by 40% compared with a traditional lightbox.

This oversized JCDecaux advertising sign enables Nissan to fulfil the main objective of its campaign: communicating the brand’s limitless innovation through creative ads that will intrigue, surprise, and deepen the public’s understanding of Nissan’s approach to innovation.