INTERNAL - Global Adspend Forecasts (April 2012)

Major advertising expenditure forecasters are positive in their predictions for 2012, a year which is likely to benefit from major events such as the summer Olympics, European Football Championships and the US Presidential Elections. JCDecaux OneWorld has gathered forecast data from ZenithOptimedia, Carat and GroupM in this document to provide an overview of their predictions for 2012 and beyond.