5,4,3,2,1 and the new Volkswagen Beetle is revealed!
To present the new Volkswagen Beetle JCDecaux Spain installed a special podium in the sky center of Barcelona Airport.
The podium was made of stainless steel with intelligent windows which changed from opaque to transparent and digital signage screens in the top of the structure showing the historical evolution of the famous German car up to revealing the brand new model.
This is the first time this type of intelligent windows, also called "smart glass" technology has been used to advertise cars out-of-home in Europe. The result is impressive and surprised a lot of Barcelona Airport travellers during the month of January 2012.