Nokia relying on outdoor and multichannel campaign

Nokia is heavily relying on outdoor to promote its new phone, the Lumia 800 including projecting a free light onto a huge skyscraper  with musical guest deadmau5 and constructing a 32 foot version of the phone. The towering Lumia 800 is currently on view in Paris, France, on the city's famed Avenue des Champs-Élysées. Making sure to be present on the multichannel front, Nokia is complementing the outdoor campaign with traditional TV spots and producing a branded entertainment series for the web, called "Little Amazing Shows" featuring ideas to make you stop and think. 16 projectors displayed the 30-minute show onto the 118-meter high Millbank Tower, accompanied by a special mix created by Canadian DJ, deadmau5.          References: http://www.brandchannel.com/home/post/2011/12/20/Nokia-Lumia-800-Paris-…