New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
Focus on
Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
A billboard used as a Wi-Fi hotspot
In order to promote its films in a new way and target young urban moviegoers, South Korean distributor CJ Entertainment…
Facts & Figures
The most innovative Asian cities are...
Consulting firm Solidiance conducted a study to identify and rank the most innovative cities in the Asia-Pacific region…
Outdoor is in
Use your head, wear a helmet!
American bike helmets design company Nutcase recently launched an ambient marketing campaign in the streets of…
Facts & Figures
Web traffic from tablets has become more important than from smartphones
According to a survey carried out by Adobe, tablets have surpassed smartphones as a source of traffic for websites. The…
Outdoor is in
A terrifying sea creature to promote Vancouver Aquarium
Vancouver Aquarium used street furniture in an unexpected way to promote its latest exhibition "Luminescence",…
Urban Radar
A digital library in the subway...
The "Underground Library" is a new example of the emerging "mobile-reading" phenomenon we already wrote about on…
Outdoor is in
Keep Cool!
Willing to illustrate in an entertaining way its slogan "Never lose your cool!", Lipton Ice Tea set up a temperature…
Urban Radar
Microsoft to develop hand gesture recognition for the Kinect
Microsoft just unveiled several details about the next version of Kinect and announced that it will improve the…
Urban Radar
What future for New York's payphones?
In December 2012, the City of New York launched the "Reinvent Payphones Design Challenge" to imagine the future of its…
Focus
Come out and play! Towards the emergence of the "playable" city
The growing use of smartphones, the democratization of mobile Internet and the development of geolocation and augmented…
Urban Radar
iWatch, Google Glass... The battle of connected objects has only just begun
Rumors have intensified lately about the possible launch by Apple of a smart connected watch called the iWatch, even…
Outdoor is in
Mirror Mirror...
Japanese clothing company United Arrows recently installed in one of its store windows in Tokyo, half mannequin, half…