New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
Focus on
Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
The personalized billboard
As part of the worldwide campaign "Share a Coke" promoting its new series of personalized bottles and cans, Coco-Cola…
Outdoor is in
Holding hands!
Here is a new example of an innovative outdoor campaign using a vending machine. Willing to illustrate its slogan "Dare…
Urban Radar
Floral street lights
In order to promote the use of solar power, American artist Dan Corson created an installation called "Sonic Bloom" set…
Focus
What's up in New York?
Mobility&Trends is experimenting a new approach in this section by focusing on a specific city and highlighting its…
Outdoor is in
Ever wanted to be a DJ?
To promote the launch of its DJ mixing mobile app, Danish headphones manufacturer Urbanears designed an interactive…
Facts & Figures
South Korea at the forefront of LTE 4G
According to data provided by the South Korean Ministry of Science, Creative and Future Planning, there were 22.9…
Outdoor is in
Death to the weeds!
New Zealand garden care products company Kiwicare used a billboard located on a busy road in Auckland to promote its…
Outdoor is in
Behind the ivy leaves...
Entertainment company Live Nation teamed up with JCDecaux North America in order to create a buzz around rock band…
Urban Radar
When your living room becomes a co-working space!
The rise of the sharing economy and the phenomenal success of marketplaces like Airbnb seem to inspire entrepreneurs…
Facts & Figures
Development investment in Augmented Reality to reach US$2.5 billion by 2018
According to a study released in July by ABI Research, developers will invest $670 million in 2013 into augmented…
Urban Radar
Turning a smartphone screen into a photovoltaic surface
Charging your mobile phone without plugging it anywhere? This could be possible soon thanks to a technology developed…
Outdoor is in
Wake up!
To promote its coffee, Dutch brand Douwe Egberts tried to target people really needing to drink a cup of the hot…