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GET REAL! Because when your brand shows up in the physical world with JCDecaux, real visibility drives real results.

Step into the possible at Cannes. Our dynamic space showcases what makes Out-of-Home advertising truly powerful. Connect with visionaries, hear real-world success stories, and discover how great ideas become measurable results. 

 


Join Us

JCDecaux - The Avenue - Cannes Lions


Brunch, lunch, happy hour, or aperitivo - the choice is yours. Experience our exceptional speaker lineup, delivering insights that transform outdoor creativity into brand growth. Because great ideas deserve great visibility.



Hura Cannes, 2 Rue Félix Faure, 06400 Cannes
 
A short walk from the Palais des Festivals


 

a relaxed and refined setting...
 

...for meaningful industry discussions.The space encourages conversations, sparks new ideas, and strengthens new relationships.
 
The curated speaker programme brings insight and expertise. From System1, the Uncensored CMO, How to talk the language of the CFO, Attention and more, it's the real deal.
 
This is also an opportunity to connect. It's real, it's authentic, and it's the place to be.

RECHARGE AND REFUEL
 

Take a break. Whether it's a morning coffee, a light lunch, or an aperitivo drink, The Avenue, by JCDecaux provides the perfect backdrop to refuel while keeping the ideas flowing. Join us and Get Real!


Content sessions

Discover the power of getting real

Four content tracks that show the possibilities:


Show me the poster,

we'll show you results
 

Got a great idea, then show me the poster.
 
If you can get the essence of your brand into 7 words and a key visual, then you know you can deliver brand success.
 
These sessions will showcase real campaigns that deliver real results.
JCDecaux - The Avenue - Cannes Lions
JCDecaux - The Avenue - Cannes Lions

Showcasing the possible
 

Technology is transforming Out-of-Home's potential.
 
These sessions reveal how data intelligence make your digital online work 52% harder.
 

JCDecaux gets real with...
 

Candid conversations with the most influential CMOs.
 
They share why getting real brings real results to the boardroom and their customers.
 
JCDecaux - The Avenue - Cannes Lions
JCDecaux - The Avenue - Cannes Lions

Be seen, be remembered
 

The science and art behind creating Out-of-Home that leaves a lasting impression.
 
These sessions explore the psychology of visual impact, the power of context, and the strategies that ensure your message doesn't just get notice - it gets remembered when decisions are made.
Each session reveals what every marketer needs to understand to grow their brand.

 

Partners

Our Collaboration partners

The Avenue, by JCDecaux proudly features insights and expertise from our valued collaboration partners:
Logo VIOOH - JCDecaux
A leading premium global OOH supply-side platform
transforming the sector through the use of
programmatic capabilities and data.
Logo Displayce - JCDecaux
A pioneering specialist technology suite for Out-of-Home advertising, designed to meet the needs of brands, media agencies and publishers, globally.
Together, we're showcasing a more connected, data-driven Out-of-Home ecosystem.

 

Register

Register your interest now

Places are limited at The Avenue, by JCDecaux. Register your interest now to be the first to receive details about our speaker programme and exclusive events during Cannes.


Contact:
canneslions@avenue.jcdecaux.com

#GetRealwithJCDecaux