Everyone loves chewing gum, but it's also a source of pollution when it's thrown carelessly onto pavements. True Gum is offering a solution to this problem with its plastic-free chewing gum. In collaboration with WallDecaux, True Gum is launching an awareness-raising campaign in Berlin.
The highlight of the campaign is a colourful bus shelter at the Invalidenpark tram stop on Invalidenstrasse, designed in the colours of the raspberry & vanilla and mint chewing gum flavours. This tram shelter, equipped with an integrated dispenser, allows passengers to sample True Gum's plastic-free chewing gum while waiting for their tram.