Developed by our Creative Solutions team in partnership with OMD Australia, these cream dispensers caught the eye of passers-by. The installations were designed to offer skincare enthusiasts a good opportunity to discover the famous NIVEA cream.
The bus shelter featured the campaign's key message: “NIVEA is for skin”. This emblematic product has crossed generations with its famous blue jar.
Launched in New South Wales and Victoria, the campaign promised to have a positive impact on the skincare habits of Australians. NIVEA hoped to reach a wide audience and inspire a new generation to discover the virtues of this timeless cream.
