The "Duomo" station in Milan immediately attracted the attention of travellers. The central theme of the campaign, set against a red background, is highlighted throughout the station. The campaign reinforces the identity of the new Sì Passione fragrance.
Bus shelters were strategically chosen to amplify the brand's presence in Milan.
The fragrance was launched at La Rinascente in Milan. The station served as an invitation, guiding passers-by to the point of sale, where hostesses presented the fragrance by spraying it onto paper flowers.
