Iconic Launches call for Iconic Partnerships

Luxury jewellery brand Tiffany & Co was the launch partner for the newest four-sided high-definition digital structure at LAX airport.  Benefiting from its strategic positioning at the centre of the new Tom Bradley International Terminal, Tiffany & Co achieved maximum impact for the launch of its new men’s timepiece collection. By owning the 72 feet tall Clock Tower, Tiffany & Co. currently reaches all departing passengers and dominates the terminal’s Great Hall. Meanwhile, across the Atlantic, another game-changing development took place, as Heathrow Airport and JCDecaux UK unveiled the brand new Towers @ T5. The seven full-motion landscape screens in LHR Terminal 5 offer the largest digital airport opportunity in Europe. Each of the 7 screens (5 landside, 2 airside) measures 14m x 7m, totalling 686m² of digital offering. The screens reach 100% of the terminal’s departing and transferring passengers. JCDecaux UK is delighted to welcome Microsoft as the launch partner for this 686m² digital platform and to showcase the brand’s impactful new product, Microsoft Cloud, which enables weather forecast company AccuWeather to respond to 10 billion requests for crucial weather data every day. These two latest large-scale developments show once more the strong evolution of OOH towards a whole new digital dimension. The endless possibilities brought to brands by the unique flexibility of digital are yet to be fully exploited. With these brand new partnerships, Tiffany & Co. and Microsoft confirm their positions of pioneers in the future of OOH advertising.