New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Make-up on the move
French cosmetics brand L'Oréal Paris just set-up their "Intelligent Colour Experience" in the New York subway, a smart…
Urban Radar
Street art logos made of the product they promote
Canadian photographer and street artist Dorota Pankowska, aka Dori the Giant, painted on the walls of Ontarian city…
Facts & Figures
South Korea to become the first saturated device market
In August 2013, there were around 33.5 million active smartphones and tablets in South Korea, a country with a…
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When streets change the way we eat
Just like some other basic human activities, eating is impacted by big cities evolutions and by the growing mobility of…
Urban Radar
A park bench to collect and store rainwater
As part of a project led by the BMW Guggenheim Lab, Shanghai-based MARS Architects agency created in Mumbai a park…
Outdoor is in
Floating lottery balls down the Thames
To celebrate the launch of a new formula, the British National Lottery created six giant Lotto balls that were…
Urban Radar
Bus on demand
Helsinki's public transit authority is currently testing "Kutsuplus", an on-demand minibus service with driver that…
Facts & Figures
The most "bicycle-friendly" city in the world?
The latest short film produced by Streetfilms is dedicated to Groningen, a 190,000 inhabitant city located in the north…
Urban Radar
Lost in translation?
Japanese telecom company NTT Docomo just unveiled a prototype of augmented reality glasses at the CEATEC Show held in…
Outdoor is in
A connected Scrabble to entertain British commuters
Willing to promote its world-famous "Scrabble" game, Mattel teamed-up with JCDecaux UK to entertain London commuters at…
Facts & Figures
Where are the best Airbnb hosts?
Airbnb, the social marketplace connecting travelers and hosts around the world, recently published a ranking of Europe…
Outdoor is in
A disaster film down the street!
In order to promote its new product "Protect your life", insurance company Europ Assistance teamed up withM&C Saatch
Urban Radar
Crowdsourcing quietness
There might be a new way to relieve stressed urban dwellers suffering from noise in big cities...Stereopublic is a…
Outdoor is in
Giant French fries
As part of the promotion of its new lower-fat French fries, Burger King launched an ambient marketing campaign in New…
Outdoor is in
Infinitely small prices
To promote a range of special offers, French national railway company SNCF took its passengers to the world of…
Facts & Figures
Freemium apps model is spreading out
A study published by AppAnnie shows that 96% of the top 100 highest-grossing Android apps are based on the freemium…
Urban Radar
A mobile-payment system based on geolocation and facial-recognition
PayPal is currently testing a new mobile-payment system based on facial-recognition and geolocation. An experiment is…
Facts & Figures
12 million carsharing users by 2020
Worldwide carsharing users could grow from 2.3 million in 2013 to 12 million by 2020, according to a report by Navigant…
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Recyclable city, sustainable city
As sustainable development has become a major global issue, both public authorities and private companies show a…
Facts & Figures
M-commerce market in the U.S. could reach $25 billion in 2013
According to a new report published by comScore, American m-commerce sales hit $10.6 billion in the first half of 2013…
Urban Radar
Samsung launches its smart connected watch
After several months of rumors, Samsung finally presented its "Galaxy Gear" smart connected watch at the IFA show in…
Outdoor is in
Instagram in real life
To promote its new range of polarized colour lenses, sun glasses brand Ray-Ban and DDB Belgium launched an ambient…
Outdoor is in
Shoe under construction
To promote the launch of its new "Free Flyknit" model in China, Nike teamed up with Wieden+Kennedy agency to organize a…
Urban Radar
Copenhagen to launch a new bike-sharing system
Created in 1995, Copenhagen's bike-sharing sytem "City Bikes" closed last year but a new system called "Cykel DK"…
Outdoor is in
The personalized billboard
As part of the worldwide campaign "Share a Coke" promoting its new series of personalized bottles and cans, Coco-Cola…
Outdoor is in
Holding hands!
Here is a new example of an innovative outdoor campaign using a vending machine. Willing to illustrate its slogan "Dare…
Urban Radar
Floral street lights
In order to promote the use of solar power, American artist Dan Corson created an installation called "Sonic Bloom" set…
Focus
What's up in New York?
Mobility&Trends is experimenting a new approach in this section by focusing on a specific city and highlighting its…
Outdoor is in
Ever wanted to be a DJ?
To promote the launch of its DJ mixing mobile app, Danish headphones manufacturer Urbanears designed an interactive…
Facts & Figures
South Korea at the forefront of LTE 4G
According to data provided by the South Korean Ministry of Science, Creative and Future Planning, there were 22.9…
Outdoor is in
Death to the weeds!
New Zealand garden care products company Kiwicare used a billboard located on a busy road in Auckland to promote its…
Outdoor is in
Behind the ivy leaves...
Entertainment company Live Nation teamed up with JCDecaux North America in order to create a buzz around rock band…
Urban Radar
When your living room becomes a co-working space!
The rise of the sharing economy and the phenomenal success of marketplaces like Airbnb seem to inspire entrepreneurs…
Facts & Figures
Development investment in Augmented Reality to reach US$2.5 billion by 2018
According to a study released in July by ABI Research, developers will invest $670 million in 2013 into augmented…
Urban Radar
Turning a smartphone screen into a photovoltaic surface
Charging your mobile phone without plugging it anywhere? This could be possible soon thanks to a technology developed…
Outdoor is in
Wake up!
To promote its coffee, Dutch brand Douwe Egberts tried to target people really needing to drink a cup of the hot…