From March 26 to April 1, passers-by at 116 avenue des Champs-Elysées had the chance to build the film's cubic characters under the bus shelter, transformed for the occasion into an origami workshop. Like the game itself, A Minecraft Movie celebrates creativity and imagination. That's why Warner Bros. France called on JCDecaux's teams to transform the bus shelter, integrating a paper toy dispenser, a folding game that lets you build geometric animals in the image of the characters in the film.
To meet environmental standards, paper toys have been printed on FSC-certified paper, a demanding label, to ensure the legality of the wood and the sustainable management of its exploitation.
This original and fun operation was part of a national OOH campaign on the JCDecaux network, to promote the film's release.