Renault has launched the 100% electric Renault 5 E-Tech with a major advertising campaign in partnership with Extime JCDecaux Airport. The campaign was deployed at Paris-Charles de Gaulle airport to celebrate the return of the iconic Renault 5 in an all-electric version, positioned as a showcase for the brand's innovation.
In terminals 2E and 2F, Renault has transformed the journey of both French and international passengers into an immersion in the world of this new model. The campaign is based on a total surface area of over 500 m², combining events, digital media and iconic installations.
To enhance the experience, Renault deployed a magnificent podium, immediately immersing passengers in the joys of their childhood. In fact, the car was displayed in transparent showcases reminiscent of the packaging of the coveted miniature cars. It was also a way of admiring the Renault 5's design from every angle.
With this spectacular roll-out, Renault aims to establish the Renault 5 E-Tech as an essential reference in the electric vehicle landscape.