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The famous Lithuanian basketball club BC Žalgiris Kaunas is celebrating its 80th anniversary, and JCDecaux Lithuania wanted to mark the occasion in Vilnius. An emblematic Morris column has been transformed into an interactive medium, highlighting the club's new green jersey, designed in collaboration with Puma.

An integrated QR code also made it easy for fans to buy tickets for forthcoming matches and access new collections of merchandising.

Žalgiris Kaunas - JCDecaux