Because we are committed to improve the quality of life in cities, transport hubs and retail outlets, we have chosen to systematise our ecodesign policy for all our furniture.
Gaëlle DAGORTFollowing on from the Abribus® bus shelter, invented in 1964 to improve the use of public transport, JCDecaux develops and deploys responsible, co-constructed and inclusive innovations to improve city life. Responding to new urban uses, they are also based on the Group’s fundamentals: sustainability, quality of construction and quality of service.
Group R&D Director
Systematise ecodesign to improve environmental and social performance
Our objective
Developthe Group's ecodesign policy
Our ecodesign policy
The design of our street furniture and its operating methods is based on the analysis of environmental impact, from the extraction of materials to the end-of-life of the furniture.
The 10
ecodesign principles that support our strategy:
- Principle 1: Ensure the quality of the furniture
- Principle 2: Anticipate a modular conception
- Principle 3: Use sustainable materials
- Principle 4: Use recyclable materials
- Principle 5: Use secondary raw materials
Refurbishment of a furniture
Repair of the electrical system of a furniture
- Principle 6: Optimise the electrical efficiency of the furniture
- Principle 7: Use renewable electricity during the operational phase
- Principle 8: Limit the number of spare parts needed for each maintenance intervention
- Principle 9: Facilitate the refurbishing of furniture
- Principle 10: Ensure the recyclability of the furniture at the end of life
Our strategy in action
81%
of biosourced materials
Environmental considerations are at the heart of everything we do. This applies to our street furniture: including the responsible choice of materials and the optimisation of raw materials in the manufacturing process, etc. Entirely ecodesigned, innovative and sustainable, the wooden shelter was developed using biosourced materials, reducing the environmental impact of this furniture.
The wooden shelter
Champion our responsible innovations
Our research and development structure, with nearly 200 engineers, designers and developers, are able to transform new ideas into sustainable and effective furniture. Our R&D teams draw inspiration from ESG as well as tools and methods that are focused on the ecodesign of the services offered by the Group.
Our objectives
100%of operational teams made aware of responsible innovations in line with the SDGs
By 2030develop experimentation projects with cities
By 2030scale up responsible innovations
By 2030measure and communicate the impacts of our innovations
Challenge our responsible innovations
We have made innovation a powerful lever for sustainable, responsible growth and differentiation. Since our creation in 1964, we have never stopped reinventing ourselves to offer services that meet the needs of local communities and citizens in the countries where we operate.
Innovation is the company's driving force, responding to all our stakeholders: cities, citizens, brands and consumers, transport and passengers.
In line with the Group's 2030 ESG roadmap, we have defined 7 main areas of innovation:
- Greener cities and cleaner air: propose features that help improve urban quality of life
- Safer and cleaner spaces: help cities to face new issues
- Soft and shared mobility: develop systems to encourage micromobility
- Inclusive and people-oriented cities: contribute to local life and the local economy
- Furniture connectivity: make our furniture into instruments of measurement for cities and its users
- Reduce our furniture footprint: reduce our footprint with energy-efficient or even autonomous systems
- Operational excellence: continually improve our processes and work to meet all challenges
