Deploy an ambitious Climate Strategy aiming for Net Zero

In June 2023, JCDecaux unveiled its new Climate Strategy, including targets to continue reducing its carbon footprint across its entire value chain. Based on three principles – Measure, Reduce and Contribute beyond the Group's value chain, the strategy aims for Net Zero Carbon by 2050 (scopes 1, 2 and 3). To achieve this, JCDecaux defined a roadmap based on the Science-Based Targets Initiative (SBTi) that is backed up by scientific data. 

In late 2022, the Group signed a pledge to achieve these SBTi goals and committed to submitting a low-carbon strategy with associated targets. This commitment was fulfilled in 2023. 

In June 2024, SBTi reviewed and approved JCDecaux’s carbon reduction targets.

Reducing our carbon emissions is our priority if we are to achieve Net Zero Carbon by 2050. We have set ourselves some ambitious goals:

The SBTi’s Target Validation Team has classified JCDecaux’s scope 1 and 2 near-term target ambition and has determined that it is in line with a 1.5°C trajectory. The Target Validation Team has also evaluated the Group's scope 1, 2, and 3 long-term target ambition, and determined that it is aligned with the SBTi's 1.5°C mitigation pathways for reaching Net Zero by 2050 or sooner.

• Overall Net-Zero Target:  

  • JCDecaux SE commits to reach net-zero GHG emissions across the value chain by 2050.

• Near-Term Targets:  
  • JCDecaux SE commits to reduce absolute scope 1 and 2 GHG emissions by 72.8% by 2030 from a 2019 base year*.
  • JCDecaux SE also commits to continue active annual sourcing of 100% renewable electricity through to 2030. 

  • JCDecaux SE further commits to reduce absolute scope 3 GHG emissions from purchased goods and services, capital goods, fuel and energy related activities, business travel and employee commuting by 46.2% within the same timeframe.

• Long-Term Targets:  
  • JCDecaux SE commits to reduce absolute scope 1, 2 and 3 GHG emissions by 90% by 2050 from a 2019 base year**.

  • JCDecaux SE also commits to continue active annual sourcing of 100% renewable electricity through to 2050.

     

    *The target boundary includes land-related emissions and removals from bioenergy feedstocks.
    **2 The target boundary includes land-related emissions and removals from bioenergy feedstocks.

A trajectory aligned with the Paris Agreement and aiming for Net Zero Carbon by 2050

2. REDUCE

Reduce the electricity consumption of furniture

We work to reduce the energy footprint of our furniture, which accounts for 83% of our annual energy consumption.

Cover our electric consumption with renewable energy

We are pursuing our policy to purchase electricity from renewable sources, in line with our commitment made in 2014.

Furniture

In order to reduce scope 3 emissions, we have defined the following actions:

• Promotion of renovated furniture
• Promotion of furniture made from low-carbon materials

3. CONTRIBUTE 

Because the urgency of climate change requires us to go further, we are already committed to contributing to the financing of climate change mitigation projects, beyond our value chain. These are rigorously selected and certified by international labels, generating wider benefits for nature and society.

Our policy in action

Since 2021, seven of the Group’s regions have been committed to a voluntary carbon contribution approach: Germany, Australia, Denmark, France, Norway, Portugal and Sweden. Thus, regular investments in solidarity decarbonisation projects have made it possible to avoid or sequester a total of 225 kt CO2 eq beyond the JCDecaux value chain.

JCDecaux France’s portfolio consists of 5 certified projects (low-carbon label, Verra, Gold Standard, UNFCCC, etc.), in the regions where we operate. These projects have been rigorously selected for their quality, their location, their typology in relation to our own challenges and commitments as well as for the associated co-benefits.